Ingenitech develops encryption and image-compression software for the online delivery of data.
The challenge
To help rename a small technology firm, and create a corporate identity and Web site. The target audiences included scientists, Fortune 500 executives, as well as current and postential investors.
Solution: the identity
The name "Ingenitech" combines 'technology' with 'igenit' a word meaning "born of a natural process".
1--Inspiration for the identity was found in patterns from the natural world
